Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardcover(Expanded)

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Product Details

ISBN-13: 9781625274496
Publisher: Harvard Business Review Press
Publication date: 01/20/2015
Edition description: Expanded
Pages: 320
Sales rank: 47,628
Product dimensions: 6.10(w) x 9.40(h) x 1.30(d)

About the Author

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy , which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.

Table of Contents

Help! My Ocean Is Turning Red ix

Preface to the Original Edition xxi

Acknowledgments xxv

Part 1 Blue Ocean Strategy

1 Creating Blue Oceans 3

2 Analytical Tools and Frameworks 25

Part 2 Formulating Blue Ocean Strategy

3 Reconstruct Market Boundaries 49

4 Focus on the Big Picture, Not the Numbers 83

5 Reach Beyond Existing Demand 103

6 Get the Strategic Sequence Right 117

Part 3 Executing Blue Ocean Strategy

7 Overcome Key Organizational Hurdles 147

8 Build Execution into Strategy 171

9 Align Value, Profit, and People Propositions 189

10 Renew Blue Oceans 203

11 Avoid Red Ocean Traps 215

Appendix A 225

Appendix B 245

Appendix C 249

Notes 253

Bibliography 263

Index 271

About the Authors 285

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant 5 out of 5 based on 0 ratings. 1 reviews.
IKeiji More than 1 year ago
Fantastic book! a must for your business books collection!!