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Blue Ocean Strategy with Harvard Business Review Classic Article "Blue Ocean Leadership" (2 Books)

By W. Chan Kim, Renée A. Mauborgne
eBook
$39.99
By W. Chan Kim, Renée A. Mauborgne
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.”

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition res...

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BusinessManagement & LeadershipStrategic ManagementStrategic Planning * General