Book Marketing Insights: The Blue Pill and the Red Pill

So, you have written a book, hoping that as soon as you published, people would be knocking each other over to buy a copy of your book...

Each day you log into your sales statistics to check your progress, and each day you are shocked and saddened to see your book sales barely crawling forward.

What makes it even more irritating is when you see books that seem poorly written and badly reviewed flying off the shelves.

What is it about the people who are buying those books? Do they just prefer b...