Book Marketing Made Simple: A Practical Guide to Selling, Promoting and Launching Your Business Book

Book Marketing Made Simple: A Practical Guide to Selling, Promoting and Launching Your Business Book

by Karen Williams

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Product Details

ISBN-13: 9780995739024
Publisher: Librotas Books
Publication date: 05/10/2017
Pages: 238
Product dimensions: 5.50(w) x 8.50(h) x 0.50(d)

About the Author

Karen Williams is the Book Mentor and specialises in working with coaches, therapists and transformation experts. Her passion is helping them to reach more clients, make more money and do what they love, specifically focusing on helping them to get noticed through writing a book.

She is a qualified coach, NLP Master Practitioner and firewalk instructor. She is a speaker and the author of five business books, has contributed to many other books, and supported her clients to do the same.

Karen also loves to do speaking engagements and crazy stuff too, like jumping out of planes and helping people to walk on hot coals!

Table of Contents

Foreword

Acknowledgements

INTRODUCTION

Chapter 1 – Author mistakes and marketing secrets

Chapter 2 – Marketing must-knows

Chapter 3 – When and how to get started

SECTION 1 – PRE-LAUNCH BOOK MARKETING STRATEGIES

Chapter 4 – Work on your website and leverage your leads

Chapter 5 – Build on your blog

Chapter 6 – Publicise with podcasts

Chapter 7 – Go viral with video

Chapter 8 – Become a webinar whizz

Chapter 9 – Go strategic with social media

Chapter 10 – Cultivate your connections

Chapter 11 – Pre-sell before publishing

Chapter 12 – Crowdfund your book

Chapter 13 – Two more pre-launch strategies

SECTION 2 – HOW TO LAUNCH YOUR BOOK IN STYLE

Chapter 14 – Seek publicity and media exposure

Chapter 15 – Stand out on Amazon

Chapter 16 – Create a buzz at your book launch party

Chapter 17 – Become an Amazon bestseller

Chapter 18 – Additional book launch tips

SECTION 3 – POST-LAUNCH PROMOTION

Chapter 19 – Go digital and audio

Chapter 20 – Produce products and programmes

Chapter 21 – Successful speaking strategies

Chapter 22 – Keep your book visible

Chapter 23 – Create your book marketing plan

Contributors to this book

Case studies

About Karen Williams

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