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Društveni mediji su eruptirali na globalnu scenu kao sada dominantno sredstvo povezivanja i saradnje. Za ljude i društvo, implikacije takve transformacije su ogromne. Za biznise, implikacije su još dublje. Poslovanje u modernom globalizovanom i digitalizovanom ekosistemu oslanja se na skupove alata koji nisu bili dostupni pre nekoliko decenija. Iako su se pojavili novi izazovi, male firme sada imaju veću priliku nego ikad da eksplodiraju na konkurentskom tržištu koje omogućavaju društveni m...

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