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(Re)Value: Raise Your Prices and Build Your Legacy

By Adam Wallace
eBook
$17.99
By Adam Wallace
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Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.

Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know ...

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BusinessEconomicsMicroeconomics