In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out.

Success doesn't happen overnight. Except for Seth Tibbott, to whom it does-but only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-bas...