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Holistic Marketing

By Ed Locher
Paperback
$17.95
By Ed Locher
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A blueprint for digital transformation

Effective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.

Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that tak...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous