Boomer Brands: Iconic Brands that Shaped Our Childhood

Boomer Brands: Iconic Brands that Shaped Our Childhood

by Barry Silverstein

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Available for Pre-Order. This item will be available on February 1, 2019

Product Details

ISBN-13: 9780996576031
Publisher: GuideWords Publishing
Publication date: 02/01/2019
Pages: 194
Product dimensions: 6.00(w) x 9.00(h) x 0.41(d)

About the Author

Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, "Big Brand Strategies for Small Brands." He also writes a blog for Boomers called "Happily Rewired." Silverstein resides with his wife in the Asheville, North Carolina area. His website is www.barrysilverstein.com

Table of Contents

Introduction: Boomer Brands and You

View Tube (television brands)

Boomer Brand Cameos:

Bozo the Clown

Huckleberry Hound

Mr. Wizard

Westerns

Bowled Over (cereal brands)

Boomer Brand Cameos:

Frosted Flakes

Cheerios

Alpha-Bits

Life

Soda Pop-ular (soft drink brands)

Boomer Brand Cameos:

The Cola Wars

Fruit Juice Frenzy

Tang

Snack Attack (snack food brands)

Boomer Brand Cameos:

Bubble Gum

Good Humor

Oreo

Twinkies

Faster Foods (convenience food brands)

Boomer Brand Cameos:

Cheese Whiz

Jell-O

Ovaltine

Playtime (toy and game brands)

Boomer Brand Cameos:

Board Games

LEGO

MAD

WIFFLE Ball

The Dazzle of Disney (Disney brand)

Boomer Brand Cameos:

Mickey Mouse Ears

Disney Parks and Resorts

Disney Merchandising

Lookin’ Good, Feelin’ Good (health and beauty brands)

Boomer Brand Cameos:

Clearasil

Coppertone

The Pill

Virginia Slims

On the Road Again (car brands)

Boomer Brand Cameos:

Corvette

Mustang

Texaco

Orange You Hungry? (Howard Johnson brand)

Boomer Brand Cameo:

HoJo Brands

Burgers Galore and More (fast food brands)

Boomer Brand Cameos:

Kentucky Fried Chicken

McDonald’s

Pizza Hut

Reelin’ and Rockin’ (rock ‘n’ roll brands)

Boomer Brand Cameos:

American Bandstand

The Monkees

Motown

Politics and Protest (consciousness brands)

Boomer Brand Cameos:

Black Panther Party

Eugene McCarthy

Woodstock

Green Scene (environmental brands)

Boomer Brand Cameos:

Keep America Beautiful

Tom’s of Maine

Whole Foods Market

Ten Boomer Era Brands with Lasting Legacies

Alka-Seltzer

Credit Card

Gatorade

Holiday Inn

Hush Puppies

Microwave Oven

Radio Shack

Target

Timex

Trader Joe’s

Afterthought: Birth of the Modern Brand

Appendix: The Boomer Era, Year by Year

(1946 - 1964)

Boomer Brands Index