Born to be (Unconsciously) Biased: Strategies to Unbias Your Business Decision Making

No activity in organisations is more important than decision making. Unconscious biases, however, cloud our view, and threaten our ability to make optimal, rational decisions. These biases impact our thinking without us even being aware of it and so, because we don't see our own unconscious biases, we often feel our decisions are based purely on "merit". This is not so. This book will lift the cloud, explain why decisions made purely on merit are generally a "myth", and show you how unconsc...