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Boss Up!: This Ain't Your Mama's Business Book

Boss Up!: This Ain't Your Mama's Business Book


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This edition of Boss Up! features exclusive bonus content only found at Barnes and Noble, including a letter to the reader and an annotated chapter with more thoughts from Lindsay on brand consistency.

Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn't just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.

In Boss Up! Lindsay helps women gain the confidence to know that having ambition doesn't make them bad mothers or wives. That it's okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter their education or experience levels, women can tap into their passions and create businesses that give them increased flexibility, fulfillment, and financial security. 

And Lindsay doesn't just do this through commiserating but, instead, through giving women the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles in four distinct sections that readers will encounter on the journey to entrepreneurship: defining the brand of you, learning to use the un-sales tactic, building on authenticity, and understanding the truth about hard work. 

Boss Up! will help women put businesses on the map and ideas they've previously only dreamed about into the marketplace. It will help them overcome their fears and guilt to find a fulfillment that changes them and their families for the better. And it will help them break free of the hard and boring and allow them to have fun along the way.

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Product Details

ISBN-13: 9780785224419
Publisher: Nelson, Thomas, Inc.
Publication date: 08/06/2019
Pages: 256
Sales rank: 827,227
Product dimensions: 6.25(w) x 9.25(h) x 1.00(d)

About the Author

Lindsay Teague Moreno is an author, podcaster, and business owner. In her perfect world Internet baby goat videos flow freely, mornings start at 10 a.m., and the word playdate is stricken from the English language.

In just two short years Lindsay built a seven-figure personal income, using only social media. She did this with three little girls at home and all the mom duties that come along with it. Raising businesses and babies at the same time is no easy feat, but anything is possible if you have enough dry shampoo and grit.

Having spent a considerable amount of time building multiple profitable businesses, Lindsay has gone through her share of ups and downs. With a passion for helping women find their voice and purpose, Lindsay wants to show women they can build their own version of the good life, no matter the circumstances.

Table of Contents

Foreword Jon Acuff xi

Introduction: Why Is Nobody Else Losing It? xv

Chapter 1 The "Right Kind" of Mom 1

Chapter 2 The Road Map to Freedom 15

Chapter 3 Finding Your Thing 33

Chapter 4 Success Philosophy #1: Think Long-Term 49

Chapter 5 Success Philosophy #2: Be Unapologetically Yourself 83

Chapter 6 Success Philosophy #3: Tell Stories and Connect Through Feeling 95

Chapter 7 Success Philosophy #4: Brand Consistency Matters 107

Chapter 8 Success Philosophy #5: Use the Unsales Tactic 117

Chapter 9 Success Philosophy #6: Put on Your Positive Pants 143

Chapter 10 Success Philosophy #7: Keep Learning 161

Chapter 11 Success Philosophy #8: Understand Your Why 175

Chapter 12 Success Philosophy #9: Treat Your Business Like a Business 183

Chapter 13 Success Philosophy #10: Set Goals + Work Hard + Refuse to Fail 199

Conclusion: What to Do with Opinions, Insecurities, and Fears 219

The Boss Up! Summary Cheat Sheet for Busy Momtrepreneurs 221

Acknowledgments 226

Notes 229

About the Author 233

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