Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn't just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.
In Boss Up! Lindsay helps women gain the confidence to know that having ambition doesn't make them bad mothers or wives. That it's okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter their education or experience levels, women can tap into their passions and create businesses that give them increased flexibility, fulfillment, and financial security.
And Lindsay doesn't just do this through commiserating but, instead, through giving women the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles in four distinct sections that readers will encounter on the journey to entrepreneurship: defining the brand of you, learning to use the un-sales tactic, building on authenticity, and understanding the truth about hard work.
Boss Up! will help women put businesses on the map and ideas they've previously only dreamed about into the marketplace. It will help them overcome their fears and guilt to find a fulfillment that changes them and their families for the better. And it will help them break free of the hard and boring and allow them to have fun along the way.
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|Publisher:||Nelson, Thomas, Inc.|
|Product dimensions:||6.25(w) x 9.25(h) x 1.00(d)|
About the Author
Lindsay Teague Moreno is an author, podcaster, and business owner. In her perfect world Internet baby goat videos flow freely, mornings start at 10 a.m., and the word playdate is stricken from the English language.
In just two short years Lindsay built a seven-figure personal income, using only social media. She did this with three little girls at home and all the mom duties that come along with it. Raising businesses and babies at the same time is no easy feat, but anything is possible if you have enough dry shampoo and grit.
Having spent a considerable amount of time building multiple profitable businesses, Lindsay has gone through her share of ups and downs. With a passion for helping women find their voice and purpose, Lindsay wants to show women they can build their own version of the good life, no matter the circumstances.
Table of Contents
Foreword Jon Acuff xi
Introduction: Why Is Nobody Else Losing It? xv
Chapter 1 The "Right Kind" of Mom 1
Chapter 2 The Road Map to Freedom 15
Chapter 3 Finding Your Thing 33
Chapter 4 Success Philosophy #1: Think Long-Term 49
Chapter 5 Success Philosophy #2: Be Unapologetically Yourself 83
Chapter 6 Success Philosophy #3: Tell Stories and Connect Through Feeling 95
Chapter 7 Success Philosophy #4: Brand Consistency Matters 107
Chapter 8 Success Philosophy #5: Use the Unsales Tactic 117
Chapter 9 Success Philosophy #6: Put on Your Positive Pants 143
Chapter 10 Success Philosophy #7: Keep Learning 161
Chapter 11 Success Philosophy #8: Understand Your Why 175
Chapter 12 Success Philosophy #9: Treat Your Business Like a Business 183
Chapter 13 Success Philosophy #10: Set Goals + Work Hard + Refuse to Fail 199
Conclusion: What to Do with Opinions, Insecurities, and Fears 219
The Boss Up! Summary Cheat Sheet for Busy Momtrepreneurs 221
About the Author 233