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Overview

How do you convince an entire starving nation to eat a vegetable they firmly believe is poisonous and only fit for pigs? In the late 18th century, a brilliant French pharmacist named Antoine Parmentier realized that scientific logic was useless against deep cultural superstition. To save France from famine, he needed to engineer a masterclass in reverse psychology.

Parmentier knew that simply giving the potatoes away would reinforce their reputation as peasant food. Instead, he convinced Kin...

Botanical Deception: Antoine Parmentier and the Potato Propaganda: Guards, Famine, and the Brilliant Reverse Psychology in Pre-Revolutionary France, 1785-1789