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Brand Identity Factors: Developing a Successful Islamic Brand

By Vedad Alihodzic
eBook
$46.52
By Vedad Alihodzic
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Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction (D3), Edinburgh Napier University, language: English, abstract: The market for Islam-compliant products is getting highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this re...

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