Brand Lady Gaga

This book is about Lady Gaga's branding—the stories that inform it and the ideas that shape her public image.

Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan's discourse and textual analyses of Gaga's media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self—love bravery, kindness and pride; distinc...