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Brand New: The Shape of Brands to Come
By Wally Olins
eBook
$20.98
By Wally Olins
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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increa...