Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5
Add Item to wish listAdd Item to wish list
Read sample

Brand Planning for the Pharmaceutical Industry

By Janice MacLennan
Paperback
$82.99
By Janice MacLennan

Premium Members get an additional 10% off now through 07/05/26, Premium & Rewards Members Earn Double Stamps! 10 stamps = $5 reward.

Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is ...

Categories

BusinessManagement & LeadershipManagement - General & Miscellaneous