Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness

Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you.
Kelly Erickson, author of Maximum Customer Experience

Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.

The zeitgeist is the evolving collective consciousness of soci...