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Brandalism: Building brands by vandalising the status quo

By Mike Sharman, Bruce Whitfield (Foreword by)
eBook
$17.99
By Mike Sharman, Bruce Whitfield (Foreword by)
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In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when (or if) to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike ...

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BusinessSmall BusinessEntrepreneurship