BRANDICAPPED?

BRANDICAPPED? is a controversial business book that, in its own charming and disarming way, completely redefines Brand and Branding. Breaking all the old rules. And creating new ones that actually make the business of determining an organization’s Brand and developing it’s requisite Branding easier to understand and execute. People in leadership positions, especially CEOs, should read BRANDICAPPED? so they will once and for all: Understand exactly what a Brand really is. [It isn't a promise...