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Branding a Store: How To Build Successful Retail Brands In A Changing Marketplace

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$29.99
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Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years of retail experience into a survival strategy for st...