Branding and Product Design: An Integrated Perspective

Branding and Product Design: An Integrated Perspective

by Monika Hestad

NOOK Book(eBook)

$69.99 $79.95 Save 12% Current price is $69.99, Original price is $79.95. You Save 12%.

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Product Details

ISBN-13: 9781409464372
Publisher: Ashgate Publishing Ltd
Publication date: 03/28/2013
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

About the Author

Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work in high-tech, FMCG and service sectors, private and public, working with brands including Nokia, Yellow Pages, Thrane&Thrane, Kvaerner, NokiaSiemens Networks, Mars, Stokke, Ringnes (Carlsberg), and Procter&Gamble. In addition to regular teaching in London and at the Oslo School of Architecture and Design, she lectures at other prestigious institutions and teaches entrepreneurs and designers in Beijing and Seoul. Hestad has a Masters in Industrial Design from the Oslo School of Architecture and Design and a PhD in Branding and Design from the same school.

Table of Contents

Contents: Introduction; Strategy: the brand and the product; History: value-centredness in branding and design; Products: performing brand stories; Context: a dynamic learning process; Planning: preparing for the use of design knowledge; Research: informing the design process; Innovation: balancing coherence and change; Epilogue; References; Index.


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews