|Publisher:||Ashgate Publishing Ltd|
|Sold by:||Barnes & Noble|
|File size:||3 MB|
About the Author
Table of Contents
Contents: Introduction; Strategy: the brand and the product; History: value-centredness in branding and design; Products: performing brand stories; Context: a dynamic learning process; Planning: preparing for the use of design knowledge; Research: informing the design process; Innovation: balancing coherence and change; Epilogue; References; Index.