Branding Berlin: From Division to the Cultural Capital of Europe

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided cit...