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Branding for Dummies: 2nd Edition
By Barbara Findlay Schenck, Bill Chiaravalle
Narrated by: James Fouhey
Unabridged — 14 hours, 38 minutes
Audiobook
$24.99
By Barbara Findlay Schenck, Bill Chiaravalle
Narrated by: James Fouhey
Unabridged — 14 hours, 38 minutes
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Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so ...
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so ...