Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and comm...