Brands in the Retrospective. A consumer motivation study

Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 (1,7), Maastricht University (Faculty of Economics and Business Administration Department of Marketing), language: English, abstract: One notable trend that can be observed in the 21st century is the increasing visibility of objects that stem from or look like products of past times. In nearly every market segment consumers nowadays can find products from bygone decades. C...