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Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

By Myriam Sidibe
eBook
$51.99
By Myriam Sidibe
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Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.

Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers.

Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model ...

Categories

Social SciencesSocial Sciences - General & MiscellaneousDevelopmentSustainable Development