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Brands, Political Brands, and Donald Trump
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A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.
Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.
In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names l...