Brandtastic or Brand Terrible?

Your 'personal brand' can be one of your greatest strengths in business, but if you fail to define and manage it effectively, it can also be one of your biggest weaknesses.
This book will enable you to:

* Define your personal brand in a meaningful way
* Understand how to manage your image so that it aligns with your personal brand
* Identify the six key factors which will help ensure you always look good
* Avoid the most o...