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Break the Internet: The Truth About Influencers
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Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they… and how do you become one?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to domi...