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Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)
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There was one copywriter who made millionaires from people who read his book, but never wrote an ad.
You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.
He worked three hours a day and you couldn't pay him any amount to write your copy.
Seriously.
At one point he wrote up just how he did it. And never wrote about that subject ever again.
Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the...
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