Brian Tracy's Master Course For Business Success

Whether you’re an entrepreneur or working for a company, you’re in business for yourself.

You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying.

In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll learn:

• The four communication styles and how to...