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Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

By Lora M. Cecere, Charles W. Chase
eBook
$30.00
By Lora M. Cecere, Charles W. Chase
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Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

  • Helps you understand how to apply the emergin...

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