Bringing Loyalty To Life: How to earn, build and leverage enduring customer loyalty

After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company's extensive research into shop...