Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).

Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.

With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.
1111754773
Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).

Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.

With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.
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Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

by Michael Levine
Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

by Michael Levine

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Overview

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).

Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.

With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.

Product Details

ISBN-13: 9781538719619
Publisher: Grand Central Publishing
Publication date: 05/11/2021
Sold by: Hachette Digital, Inc.
Format: eBook
File size: 2 MB

About the Author

Michael Levine has been widely regarded as one of the world's premier branding and media expert for the last thirty years.

He has represented a record breaking fifty-eight Academy Award winners, thirty-four Grammy Award winners, and forty-three New York Times bestsellers. He has authored nineteen books and five bestsellers, including Broken Windows, Broken Business and Guerrilla P.R..

Table of Contents

Acknowledgments ix

Introduction xi

1 Broken Windows in Business 1

2 Can McDonald's Be Saved? 14

3 Obsession and Compulsion 23

4 How the Mighty Have Fallen 36

5 Expectation vs. Reality 48

6 Branding and Broken Windows 60

7 The Employee as Broken Window 81

8 Why Krispy Kreme Is Better than Dunkin' Donuts (and Vice Versa) 99

9 Fly the What Skies ? 111

10 Doing It Right 123

11 Do You Google? 140

12 Broken Wires: Broken Windows on the Net 152

13 The Public, Watchdog 168

14 The Ultimate Broken Window 176

15 What a Difference a Pianist Makes 186

16 Broken Windows, No Building 196

17 Disaster and the "Sudden Image Takedown" 204

18 What's in It for … You? 214

The Broken Windows for Business Pledge 223

Notes 225

Index 235

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