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Brought to You By: Postwar Television Advertising and the American Dream
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"A lively history" of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture).
The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.
This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers...
The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.
This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers...
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