Bugatti: The Italian Decade

The story of Bugatti's reincarnation in the late 1980s.

When in 1987, Romano Artioli and his high-profile associates—Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel—decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow.

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