Build the Ultimate Physio Clinic

by Nick Schuster

Overview

Physios love helping people, but they need to evolve to make the successful transition from great physio to successful business owner.

For many private practice clinic owners, the journey is not easy. Challenges include being the “go-to” therapist in your clinic; the phone ringing constantly with regular patients wanting to see you (and only you), while your other physios have gaps in their diaries; the inevitable heartbreak of staff turnover; and simply being too busy working in your business to work on your business.

There is a better way. In Build the Ultimate Physio Clinic, Nick Schuster reveals his model that helps physio clinic owners regain the time they desire in their lives, achieve the profit they deserve in their business, and find the freedom to live life on their terms. The “Build the Ultimate Physio Clinic” blueprint is a 5-step process that addresses:

1. Clinic owner mindset
2. Business strategy
3. Marketing ecosystem
4. Team optimisation
5. System development

Through concentrating on these five key areas, Nick has been able to create a profitable business that operates smoothly even when he’s not there, with a high-performing and happy team. His mission now is to help physio clinic owners globally do the same.

Product Details

ISBN-13:	9780992480165
Publisher:	Ultimate Physio Pty Ltd
Publication date:	03/26/2019
Sold by:	Barnes & Noble
Format:	eBook
Pages:	184
File size:	2 MB

About the Author

Nick Schuster is a 36-year-old husband, father, physiotherapist and clinic owner, living in sunny Brisbane, Australia. He bought his first clinic using a personal loan at age 21. In 2016 Nick founded Ultimate Physio, which provides leadership, team training and personal development education. He is Australia's only business coach who works exclusively with owners of physiotherapy clinics. Nick has been through everything, from losing his life savings in the GFC to a major flood that destroyed his clinic, to losing 75% of his team in 2015. Despite these experiences, Nick was able to grow his clinic to a thriving seven-figure business.

Table of Contents

Introduction 1

Ultimate Physio 1

It’s about doing business better 4

The physio industry

1 What is an Ultimate Physio Clinic? 9

Imagine ... 9

2 From stuck to thriving 13

My story 13

So ... why me? 21

3 The typical clinic owner journey 23

Why are you on this journey? 23

The clinic owner journey 25

4 Why physio is broken (the traditional model) 45

If we continue to operate our practices in this way ... 46

The broken model 49

A new model 53

Freedom 60

5 The big five fatal clinic owner mistakes 63

The most common physio mistakes 64

6 The problems with being a physio clinic owner 75

Crazy hours 76

Asleep at the wheel 77

My best learnings 78

Your physio business

7 The blueprint for clinic success 83

8 Mindset 87

Windows 3.1 88

Finding a new environment 89

Living above or below the line 90

Ditching the negative self-talk 91

Bright shiny objectitis 93

The formula for success 94

Defining your values 95

Setting achievable goals 96

Becoming a voracious learner 97

Making it happen 99

Creating new habits 100

Defining your position 101

The formula for getting what you want 101

Finding your identity 102

9 Strategy 105

The tightrope of business 105

My business strategy evolution 106

My strategy now 119

10 Marketing 121

Don’t get left behind 121

My marketing journey 122

Referrals 132

Google 136

11 Team 139

Building my team 140

Trouble ahead 144

The importance of culture 146

The importance of mentoring 147

Heading in the right direction 148

12 Systems 151

My real-world introduction to the need for systems 151

A lightbulb moment 153

The Scarborough Physio and Health Systems 154

What’s next?

13 Hurdles 161

14 Next steps 165

Editorial Reviews

“Build the Ultimate Physio Clinic is the ‘bible’ for physio clinic owners worldwide. Nick Schuster is the #1 authority in building high-performance physio clinics that give founders profit, freedom and fun while having a huge impact in the lives of patients. Most of all, this book will not only transform your physio clinic, it will transform your life…if you let it.”

- Mike Reid, Director, Dent Global

“Private physiotherapy practice is tough by any measure. You are thrust into responsibilities for which you have not been trained, with staff and family depending upon your success. At last there is a book that offers wise advice and expert guidance, written by someone who has been through it all. How I wish it were available when I started out, for it would have saved me thousands of dollars and many hours in mistakes.”

- Glenn Ruscoe FACP Founder of the .physio TLD

“As an owner of three practices with 30 physiotherapists working under me I have come to realise this did not happen by accident and takes strategy, execution and strong leadership. Most of this was self-taught with coaches and lots of reading. Nick Schuster is one of the first physios to develop a model that he is willing to share in this book. It would have made my journey far simpler and quicker if I had this book prior to starting my business career. Nick has a great way of sharing information that is real, action-focused, simple and not fluffy.”

- James Schomburgk, Director, Back in Motion Campbelltown

From the Publisher