Build to Sell: The Lean Secret to Crafting Irresistible Products

Build to Sell is a powerful exploration of lean principles applied to product creation. It's filled with practical advice and real-world examples, making it a must-read for anyone dedicated to building products that truly resonate with their audience. - Jeff Gothelf, Author of Lean UX

I love this book-I wish I had written it! There is no greater waste than a product that doesn't sell. It's the handbook we need to start thinking about designing not just products people like, but products people love. - Michael Ballé, Shingo-prized author of The Lean Strategy

ESCAPE FEATURE FRENZY AND BUILD TO SELL

Are you trying to bring a new product concept to life, find market fit for your brilliant idea, scale up a promising product, or revitalize an existing one?

Dive into a world where products don't just work-they captivate! Build to Sell is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven lean engineering with modern product management.

Unlock the secrets of:

- EMOTION-CENTRIC DESIGN: Dive deep into user emotions and shape experiences without bias.

- CHIEF PRODUCT ENGINEER: Become a visionary leader, blending technical expertise with strategic and financial insight.

- PERFORMANCE-BASED PRODUCT: Focus on enhancing performance, not merely adding features.

- DESIGN TO COST: Combine creativity with cost control to ensure profitability.

With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations. Ready to lead a product revolution?

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Build to Sell: The Lean Secret to Crafting Irresistible Products

Build to Sell is a powerful exploration of lean principles applied to product creation. It's filled with practical advice and real-world examples, making it a must-read for anyone dedicated to building products that truly resonate with their audience. - Jeff Gothelf, Author of Lean UX

I love this book-I wish I had written it! There is no greater waste than a product that doesn't sell. It's the handbook we need to start thinking about designing not just products people like, but products people love. - Michael Ballé, Shingo-prized author of The Lean Strategy

ESCAPE FEATURE FRENZY AND BUILD TO SELL

Are you trying to bring a new product concept to life, find market fit for your brilliant idea, scale up a promising product, or revitalize an existing one?

Dive into a world where products don't just work-they captivate! Build to Sell is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven lean engineering with modern product management.

Unlock the secrets of:

- EMOTION-CENTRIC DESIGN: Dive deep into user emotions and shape experiences without bias.

- CHIEF PRODUCT ENGINEER: Become a visionary leader, blending technical expertise with strategic and financial insight.

- PERFORMANCE-BASED PRODUCT: Focus on enhancing performance, not merely adding features.

- DESIGN TO COST: Combine creativity with cost control to ensure profitability.

With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations. Ready to lead a product revolution?

29.5 In Stock
Build to Sell: The Lean Secret to Crafting Irresistible Products

Build to Sell: The Lean Secret to Crafting Irresistible Products

Build to Sell: The Lean Secret to Crafting Irresistible Products

Build to Sell: The Lean Secret to Crafting Irresistible Products

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Overview

Build to Sell is a powerful exploration of lean principles applied to product creation. It's filled with practical advice and real-world examples, making it a must-read for anyone dedicated to building products that truly resonate with their audience. - Jeff Gothelf, Author of Lean UX

I love this book-I wish I had written it! There is no greater waste than a product that doesn't sell. It's the handbook we need to start thinking about designing not just products people like, but products people love. - Michael Ballé, Shingo-prized author of The Lean Strategy

ESCAPE FEATURE FRENZY AND BUILD TO SELL

Are you trying to bring a new product concept to life, find market fit for your brilliant idea, scale up a promising product, or revitalize an existing one?

Dive into a world where products don't just work-they captivate! Build to Sell is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven lean engineering with modern product management.

Unlock the secrets of:

- EMOTION-CENTRIC DESIGN: Dive deep into user emotions and shape experiences without bias.

- CHIEF PRODUCT ENGINEER: Become a visionary leader, blending technical expertise with strategic and financial insight.

- PERFORMANCE-BASED PRODUCT: Focus on enhancing performance, not merely adding features.

- DESIGN TO COST: Combine creativity with cost control to ensure profitability.

With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations. Ready to lead a product revolution?


Product Details

ISBN-13: 9782959450402
Publisher: Taktique Press
Publication date: 06/21/2024
Pages: 420
Product dimensions: 5.25(w) x 8.00(h) x 0.86(d)

About the Author

Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build To Sell and co-author of The Lean Sensei. With a strong focus on sustainable business scaling, product design and a thorough background in lean strategy, she empowers CEOs and teams worldwide.

Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.

Caroline is Taktique's experienced Chief Product Officer and co-author of Build To Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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