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Build to Sell: The Lean Secret to Crafting Irresistible Products

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"BUILD TO SELL is a powerful exploration of lean principles applied to product creation."

Jeff Gothelf, Author of Lean UX

"I love this book - I wish I had written it!"

Michael Ballé, Author of The Lean Strategy

THERE IS NO GREATER WASTE THAN A PRODUCT THAT DOESN'T SELL.

Are you trying to bring a new product concept to life, find Product Market Fit for your brilliant idea, scale up your company, or pivot? Then you will need a Chief Product Engineer.

Steve Jobs, Walt Disney, Linus Torvalds, Coco Ch...