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Build Your Audience

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Let the clients come to you

Unlike the overbearing 'super-selling' techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you're doing it.

Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the clients who'll come back to buy from you time and time again.

This book isn't a panacea. It's...