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Building a Marketing Plan: A Complete Guide

By Ho Yin Wong
eBook
$6.99
By Ho Yin Wong
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The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous