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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

By Neha Zaidi (Editor), Mohit Maurya (Editor), Simon Grima (Editor), Pallavi Tyagi (Editor)
Paperback
$54.99
By Neha Zaidi (Editor), Mohit Maurya (Editor), Simon Grima (Editor), Pallavi Tyagi (Editor)
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This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals.

A range of technologies, such as analytics, big data, artificial intelligence, I...

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Science & TechnologyComputersEngineeringTechnologyRobotics & Artificial IntelligenceArtificial Intelligence (AI)Artificial Intelligence - General