BUILDING BRANDS & CREATING CULTURES: OF AUTHENTIC SERVANT LEADERSHIP

BUILDING BRANDS & CREATING CULTURES: OF AUTHENTIC SERVANT LEADERSHIP

by Stacy Wall Schweikhart, Ron Holifield

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Overview

Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.



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Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?



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If you don’t have the right brand, both externally and internally, you won’t attract the right people. If you don’t have the right people, or people with the right priorities, you can’t create or sustain a thriving culture.



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Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.



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This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.

Product Details

ISBN-13: 9781644383124
Publisher: BookLocker.com Inc
Publication date: 11/15/2018
Series: 4TH DIMENSION LEADERSHIP Series
Pages: 222
Product dimensions: 5.00(w) x 8.00(h) x 0.51(d)

About the Author

Stacy Wall Schweikhart is a servant leader in the public sector, a teacher & presenter, advisor & mentor dedicated to creating thriving cultures that attract the best & brightest to public serving organizations.

Ron Holifield is the CEO of SGR which specializes in helping organizations recruit, access and develop leaders to create an authentic servant leadership culture.

Table of Contents

PROLOGUE

PART ONE: BUILDING A BRAND

CHAPTER 1: BRAND BASICS

CHAPTER 2: YOUR EXTERNAL BRAND

EXERCISE 1: WHAT IS YOUR DESIRED BRAND?

EXERCISE 2: DETERMINING YOUR CURRENT BRAND

CHAPTER THREE: YOUR INTERNAL BRAND

EXERCISE 3: WHAT IS YOUR DESIRED INTERNAL BRAND?

EXERCISE 4: DETERMINING YOUR CURRENT BRAND

CHAPTER FOUR: THE ROAD MAP

EXERCISE 5: START & END POINTS

EXERCISE6: PLANNINGYOURITINERARY

PARTTWO: CREATINGCULTURE

CHAPTER FIVE: THE ROLE OF ENGAGEMENT

CHAPTER SIX: WHICH COMES FIRST?

CHAPTER SEVEN: CRAFTING YOUR CULTURE STORY

EXERCISE SEVEN: TRACING THE ROUTES

EXERCISE EIGHT: CULTURE CREED

CHAPTER EIGHT: CRUCIAL FOUNDATIONS

CHAPTER NINE: BRAND AMBASSADORS AND CULTURE CHAMPIONS

EXERCISE NINE: CULTURE CHAMPIONS

CHAPTER TEN: READY. SET. LAUNCH

CHAPTER ELEVEN: CULTURE VULTURES

CHAPTER TWELVE: CULTURE TRANSFORMATIONS

CLOSING

EPILOGUE: BUILDINGYOUR PERSONALBRAND

STACY’S ACKNOWLEDGEMENTS

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