BUILDING BRANDS & CREATING CULTURES: OF AUTHENTIC SERVANT LEADERSHIP

BUILDING BRANDS & CREATING CULTURES: OF AUTHENTIC SERVANT LEADERSHIP

by Stacy Wall Schweikhart, Ron Holifield

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Product Details

ISBN-13: 9781644383124
Publisher: BookLocker.com Inc
Publication date: 11/15/2018
Series: 4TH DIMENSION LEADERSHIP Series
Pages: 222
Sales rank: 600,109
Product dimensions: 5.00(w) x 8.00(h) x 0.51(d)

About the Author

Stacy Wall Schweikhart is a servant leader in the public sector, a teacher & presenter, advisor & mentor dedicated to creating thriving cultures that attract the best & brightest to public serving organizations.

Ron Holifield is the CEO of SGR which specializes in helping organizations recruit, access and develop leaders to create an authentic servant leadership culture.

Table of Contents

PROLOGUE

PART ONE: BUILDING A BRAND

CHAPTER 1: BRAND BASICS

CHAPTER 2: YOUR EXTERNAL BRAND

EXERCISE 1: WHAT IS YOUR DESIRED BRAND?

EXERCISE 2: DETERMINING YOUR CURRENT BRAND

CHAPTER THREE: YOUR INTERNAL BRAND

EXERCISE 3: WHAT IS YOUR DESIRED INTERNAL BRAND?

EXERCISE 4: DETERMINING YOUR CURRENT BRAND

CHAPTER FOUR: THE ROAD MAP

EXERCISE 5: START & END POINTS

EXERCISE6: PLANNINGYOURITINERARY

PARTTWO: CREATINGCULTURE

CHAPTER FIVE: THE ROLE OF ENGAGEMENT

CHAPTER SIX: WHICH COMES FIRST?

CHAPTER SEVEN: CRAFTING YOUR CULTURE STORY

EXERCISE SEVEN: TRACING THE ROUTES

EXERCISE EIGHT: CULTURE CREED

CHAPTER EIGHT: CRUCIAL FOUNDATIONS

CHAPTER NINE: BRAND AMBASSADORS AND CULTURE CHAMPIONS

EXERCISE NINE: CULTURE CHAMPIONS

CHAPTER TEN: READY. SET. LAUNCH

CHAPTER ELEVEN: CULTURE VULTURES

CHAPTER TWELVE: CULTURE TRANSFORMATIONS

CLOSING

EPILOGUE: BUILDINGYOUR PERSONALBRAND

STACY’S ACKNOWLEDGEMENTS

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