Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.
Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?
If you don’t have the right brand, both externally and internally, you won’t attract the right people. If you don’t have the right people, or people with the right priorities, you can’t create or sustain a thriving culture.
Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.
This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.
About the Author
Ron Holifield is the CEO of SGR which specializes in helping organizations recruit, access and develop leaders to create an authentic servant leadership culture.
Table of Contents
PART ONE: BUILDING A BRAND
CHAPTER 1: BRAND BASICS
CHAPTER 2: YOUR EXTERNAL BRAND
EXERCISE 1: WHAT IS YOUR DESIRED BRAND?
EXERCISE 2: DETERMINING YOUR CURRENT BRAND
CHAPTER THREE: YOUR INTERNAL BRAND
EXERCISE 3: WHAT IS YOUR DESIRED INTERNAL BRAND?
EXERCISE 4: DETERMINING YOUR CURRENT BRAND
CHAPTER FOUR: THE ROAD MAP
EXERCISE 5: START & END POINTS
CHAPTER FIVE: THE ROLE OF ENGAGEMENT
CHAPTER SIX: WHICH COMES FIRST?
CHAPTER SEVEN: CRAFTING YOUR CULTURE STORY
EXERCISE SEVEN: TRACING THE ROUTES
EXERCISE EIGHT: CULTURE CREED
CHAPTER EIGHT: CRUCIAL FOUNDATIONS
CHAPTER NINE: BRAND AMBASSADORS AND CULTURE CHAMPIONS
EXERCISE NINE: CULTURE CHAMPIONS
CHAPTER TEN: READY. SET. LAUNCH
CHAPTER ELEVEN: CULTURE VULTURES
CHAPTER TWELVE: CULTURE TRANSFORMATIONS
EPILOGUE: BUILDINGYOUR PERSONALBRAND