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Building Successful Online Communities: Evidence-Based Social Design
eBook
$25.99
By Robert E. Kraut, Paul Resnick, Sara Kiesler (Contribution by), Moira Burke (Contribution by), Yan Chen (Contribution by)
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How insights from the social sciences, including social psychology and economics, can improve the design of online communities.
Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in ...