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Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business

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A Fast Company Press book

He built a $700 million sustainable business from a $0 mail order catalog. Then his own board fired him. Then Unilever bought the company and proved he was right all along.

Jeffrey Hollender is the cofounder of Seventh Generation, one of the most influential sustainable businesses in American history. For four decades, he proved that a purpose-driven company could be radically transparent, employee-owned, mission-led and wildly profitable at the same time. Built for ...