Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business

A Fast Company Press book

A look behind the curtain of the company that pioneered the sustainable business movement: Seventh Generation.

To build a business that is not only sustainable but also successful in a world obsessed with power and unlimited profit is no easy task. Perhaps no one knows this as well as Jeffrey Hollender, who has spent the last five decades in the trenches of social entrepreneurship, pushing and striving for a better way. His quest to revolutionize the relationship bet...