Burning Cool: Why Doing, Creating and Participating is the New Cool

Today, the platinum card of relevancy is Being Cool, Having Cool, Wearing Cool, Selling Cool and Explaining Cool. Arguably, Cool is one of the most powerful economic drivers since the evolution from the stamp pad to the mouse pad. It's about status; being accepted, elevated, rewarded, admired and recognized as something more than you are.
There are plenty of opinions out there of what constitutes Cool, but all tap into the nostalgic and wistful idea that Cool is still about attitude, auton...