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Business Acumen for Sales Success: Selling the Big Picture to Build Trust and Close More Deals

By Kevin Cope, Ben Cook
Paperback
$16.00
By Kevin Cope, Ben Cook
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How to outperform in sales-from the author of the #1 WSJ and NYT bestseller Seeing the Big Picture

The most successful sales professionals understand their customers' business. And yet, surveys say that only about 20 percent of salespeople understand how to create value for their customers. The good news? It's easy to set yourself apart from the crowd as a partner who brings insight to high-stakes deals.

With Business Acumen for Sales Success, experts Kevin Cope and Ben Cook set out to help ...