Business and Religion: Comparing Strategies and Values That Both Entities Share

This book explores the connections between Christian religions and businesses. It examines how companies adopt tools traditionally used by churches to manage culture, strategy, and values while also exploring how churches leverage business strategies to achieve similar objectives.

The author analyzes the mechanisms of influence both institutions use to internalize the "soul" of their organizations, including marketing systems, supported by real-world case studies. Later, he shows how compani...