Business Context And Challenges

The community is the most effective communication channel for Kim. Women like to be a part of at least one group. Furthermore, information technology has transformed the entire world into a big community. Customers can talk, admire, criticize your brand all over the planet 24 hours a day, 7 days a week and 365 days a year. Therefore, it is personal communication, not mass advertising, that is the most successful marketing communication method explains Kim. P2P stands for Peer to Peer or Peo...