Business Is Dead: Resurrecting Entrepreneurship Through the Fan-Focused Venture

Business Is Dead: Resurrecting Entrepreneurship Through the Fan-Focused Venture

by Neil A. Cohen


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A guide for fans of all genres of pop culture on pursuing their first entrepreneurial venture in business, philanthropy, or the arts.

“Pop culture is a very broad realm and approaching the subject of entrepreneurship within this area could be overwhelming. I really appreciate the way author Neil A. Cohen approached this subject. By choosing just one pop culture phenom to analyze, as he did with The Walking Dead, he provides a really well-crafted narrative that can be applied to any Fantrepreneurial tract.”

—Lance Fensterman, President of ReedPOP Global, world’s largest pop culture event company

“Fandom is a complex subject to cover, and like anything complicated in life, there are nuances. I love that you are writing about fantrepreneurs. I am fascinated by it. I can’t wait to read it and I am proud to be a small part of it.”—Jay Bonansinga, Author, The Walking Dead Woodbury series

For anyone who ever wanted to be more than just a fan, Business Is Dead offers easy-to-follow pathways for first-time entrepreneurs looking to start a fan-focused venture. Here you will find funny, inspirational stories of turning passion into action and creating a new form of start-up—the FANtrepreneur.

Neil A. Cohen blends his insight, advice, and humor from thirty years’ experience as an M.B.A. specializing in corporate growth, with his own personal experiences as an entrepreneur, learning the intricacies of the fandom-driven marketplace.

At the book’s core is the author’s experience of launching his first entrepreneurial venture. Sparked by his fandom of The Walking Dead, he formed an LLC to promote and sell his own zombie trilogy. Along the way, he has met with other authors, artists, philanthropists, and business owners who were driven by their fandom—each forging their own economic path and turning their passion into action.

Product Details

ISBN-13: 9781682618868
Publisher: Permuted Press
Publication date: 10/01/2019
Pages: 128
Sales rank: 1,251,169
Product dimensions: 5.50(w) x 8.20(h) x 0.50(d)

About the Author

Neil A. Cohen is an MBA with thirty years of experience growing diverse companies. He formed his first Fantrepreneurial venture to promote his own book series, the Exit Zero Zombie trilogy. He actively supports artists and authors to help grow their brands. Neil lives in Virginia with his wife, Vicki, and daughters Sasha and Hannah.

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